AI visibility tool reviews
One review per tool, grouped by type. Every review lists its sources and when we last checked them.
Dedicated tracker
Tools built only to track and improve how brands appear in AI answers.
Otterly.AIOtterly.AI monitors how often your brand is mentioned and cited in AI search answers, with daily prompt tracking and GEO audits of your pages. It's here because it is the lowest-cost way we found to start tracking AI visibility properly, and it offers API and MCP access on higher plans.Peec AIPeec AI tracks brand visibility, sentiment and citations across AI models, with prompt, competitor and gap analysis. It's here because it is one of the most widely used dedicated trackers, with agent features and enterprise controls.Scrunch AIScrunch AI monitors and improves brand presence across AI search, with prompt management, citation monitoring and page audits. It's here because it gives growing teams a large prompt allowance and broad engine coverage without an enterprise contract.AthenaHQAthenaHQ is an AI search visibility platform with content recommendations and an optimization agent. It's here because it combines tracking across 11 models with an agent that suggests and drafts content changes.Goodie AIGoodie AI tracks AI visibility daily and adds optimization actions, revenue attribution and SKU-level commerce visibility. It's here because it is one of the few trackers built around ecommerce and shopping assistants like Alexa and Walmart's Sparky.RankscaleRankscale monitors brand visibility across AI engines on a credit model, with page audits, sentiment and competitor benchmarking. It's here because it offers unlimited search terms and white-label reports, which suit agencies.KnowatoaKnowatoa tracks AI search visibility across seven services with citation, sentiment and competitor-gap reporting. It's here because it covers seven engines at a low starting price and offers API and MCP access on Growth.PromptwatchPromptwatch tracks AI visibility and adds crawler logs, conversion tracking and AEO article generation. It's here because it shows which AI crawlers visit your site, not just what the answers say.
SEO suite add-on
AI visibility features inside SEO suites you may already use.
Semrush AI Visibility ToolkitThe Semrush AI Visibility Toolkit tracks brand mentions and prompts across AI engines, with prompt research and AI-readiness checks in Site Audit. It's here because it adds AI visibility to the SEO suite many teams already use.Ahrefs Brand RadarAhrefs Brand Radar tracks brand visibility across AI platforms using your own prompts and an index of 449M+ prompts a month. It's here because that prompt index lets you see market-wide visibility, not just the prompts you thought to track.SE Ranking AI Search ToolkitSE Ranking's AI Search Toolkit tracks brand mentions and links in AI answers, with competitor and source analysis. It's here because it is an affordable AI add-on to a full SEO suite, with a free tier and MCP access.Similarweb AI Brand VisibilitySimilarweb's AI Brand Visibility tracks mentions, prompts, sentiment, citations and AI traffic across AI platforms. It's here because it pairs visibility with Similarweb's traffic data, so you can see AI referrals as well as mentions.MaarkMaark is an SEO and GEO platform that tracks AI search visibility alongside keyword research, content production and rank tracking. It's here because it puts AI visibility tracking in the same workflow that plans and produces the content meant to improve it.
Enterprise platform
Sales-led platforms for large brands.
ProfoundProfound tracks brand visibility across answer engines and runs credit-based agents that act on what it finds. It's here because it covers one of the widest sets of AI engines we track and is built for large brands with security requirements.ConductorConductor is an enterprise AEO and SEO platform that tracks AI search performance alongside content creation and monitoring. It's here because it brings AI visibility into an established enterprise SEO workflow, with an MCP server for agents.BrightEdge AI CatalystBrightEdge AI Catalyst tracks brand presence, citations and sentiment in AI search inside the BrightEdge SEO platform. It's here because it comes included with every BrightEdge SEO Platform subscription.EvertuneEvertune measures brand visibility across AI models using a panel of real user prompts, and runs content and advertising in AI conversations. It's here because it samples each prompt many times per model, which gives steadier numbers than one-off checks.seoClarity Clarity ArcAIseoClarity's Clarity ArcAI tracks, analyzes and optimizes AI search visibility for enterprise sites, including AI shopping and AI bot activity. It's here because it offers an MCP server and a dedicated API for AI visibility data.
Tracking + content
Tools that track AI visibility and produce the content to improve it.
GaugeGauge combines AI visibility monitoring with content generation and CMS publishing in one plan. It's here because it closes the loop from finding a visibility gap to publishing the article that fills it.Writesonic GEOWritesonic is an AI content platform with AI visibility tracking and an Action Center that turns findings into content work. It's here because it pairs prompt tracking with article production at a lower price than most combined tools.
Free checker
Free ways to get a first read on your AI visibility.
Am I On AIAm I On AI tracks how often a business appears in AI answers and turns the gaps into weekly action plans. It's here because its free audit is a quick way to see where you stand before buying a tracker.HubSpot AEO GraderHubSpot's AEO Grader (formerly AI Search Grader) scores how AI platforms describe your brand on sentiment, presence, recognition, share of voice and competition. It's here because it is free, needs no account and gives a usable baseline in under two minutes.